Written By: Mary-Jo Kinneally, Director of Financial Services
In times of economic uncertainty and unpredictable headlines, it’s only natural to feel hesitant about making big decisions—especially those that impact your future. At Harrogate, we understand that. But we also know that during times like these, making a proactive move can be one of the smartest choices you make.
A Personal Story That Reinforces the Value of Planning Ahead
Before I joined Harrogate as the Director of Financial Services, I spent over 30 years as an auditor specializing in not-for-profit organizations. One of those clients was Harrogate, which is how I came to know and trust the community before ever joining the team. But even before that, I witnessed firsthand just how valuable a Life Care community can be, when my own parents made the move to one in 2015.
My mother was ready. She didn’t want to worry about snow removal, roof repairs, or home maintenance anymore. My father wasn’t initially enthusiastic, but ultimately agreed, knowing it was a smart move for the future. They gave their children a gift: peace of mind. We knew we wouldn’t have to make tough decisions for them down the road.
Then came 2020 and the world turned upside down. As COVID-19 took hold, my sisters and I were juggling work, families, and remote college transitions. But we didn’t have to worry about our parents. Their community kept them safe, supplied, and cared for, even when they both contracted COVID. Because they were already living in a Life Care community, they received care from staff who knew them well and who communicated with our family every step of the way. My father passed in 2021, but he left knowing my mother was safe, supported, and surrounded by friends.
That’s what Life Care is all about: security, predictability, and peace of mind.
The Financial Perspective: Why Harrogate Makes Sense
Harrogate is a not-for-profit organization. That means we reinvest every dollar earned back into the community—not into shareholders’ pockets. It means we prioritize resident care, staffing, services, and long-term financial strength over short-term profit.
Here are a few more reasons why moving now could make financial sense:
Home values in Ocean and Monmouth Counties remain strong. If you’re thinking about selling your home, now may be an opportune time.
Financial security: All residents go through a financial approval process to ensure peace of mind. And should circumstances change, Harrogate has a Benevolent Fund to assist those who qualify.
Tax advantages: A portion of your entrance fee and monthly service fees may qualify as a medical deduction on your tax return. You may also qualify for the ANCHOR (Affordable New Jersey Communities for Homeowners and Renters) rebate, Senior Freeze, and veteran tax credit programs—even as a resident and not a homeowner.
The Value of Life Care
A Harrogate Life Care contract ensures that if you ever need to transition into our health center—temporarily or permanently—you’ll receive care at a significantly reduced cost (about 50% less than private pay rates). Even more valuable is the peace of mind: you’ll know your caregivers, your family won’t have to navigate unfamiliar facilities, and your entire community will be under one roof.
The Bottom Line
No one can predict what the future holds. But by moving to a Life Care community like Harrogate, you’re preparing for the unknown in the best possible way. You’re ensuring that your independence, your health care, and your finances are protected—today and in the years ahead.
If you’re ready to explore a lifestyle that prioritizes security, purpose, and freedom, now is the time to take that step. Let’s talk about what Life Care at Harrogate can do for you.